We provide the first estimate of a door-to-door political campaign by an incumbent politician targeting women on electoral outcomes in a developing country. Women voters are informed of the public service delivery work undertaken by the incumbent in his tenure. The campaign was randomized at the precinct level, allowing us to use official electoral data on vote shares and gender-disaggregated turnout. Our results suggest that in a highly competitive campaign, the vote share of the campaigning incumbent increased by 5 percentage points. This increase was primarily driven by women who were campaigned independently of their male relatives. In precincts where both men and women were mobilized, the effect is not statistically significant. However, women’s turnout in the election was unaffected.
This study was funded by the IGC.
Research Paper: Mobilizing Women Voters